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Eddie Judd Photography
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Eddie Judd Photography

PHOTOGRAPHY

THE POWER of STORYTELLING

Welcome to MY BLOG, where you can view more examples of my work & read my musings on why brand photography is a must.

  • PERSONAL BRANDING
  • CORPORATE BRANDING
  • FAMILY PHOTOGRAPHY
  • How to choose timeless outfits for your branding shoot

    How to choose timeless outfits for your branding shoot

    READ How to choose timeless outfits for your branding shootContinue

  • How to Get More Value From Your Personal Brand Photos

    How to Get More Value From Your Personal Brand Photos

    READ How to Get More Value From Your Personal Brand PhotosContinue

  • The quiet foundations of trust in business

    The quiet foundations of trust in business

    READ The quiet foundations of trust in businessContinue

  • Authentic Corporate & Team Photography That Builds Trust

    Authentic Corporate & Team Photography That Builds Trust

    READ Authentic Corporate & Team Photography That Builds TrustContinue

  • What Does Being Authentic In Your Brand Photography Actually Mean?

    What Does Being Authentic In Your Brand Photography Actually Mean?

    READ What Does Being Authentic In Your Brand Photography Actually Mean?Continue

  • Attract Your Ideal Client with Professional Brand Photography

    Attract Your Ideal Client with Professional Brand Photography

    READ Attract Your Ideal Client with Professional Brand PhotographyContinue

One of my favourite things isn’t delivering a gall One of my favourite things isn’t delivering a gallery. It’s seeing clients actually use their photos. I loved photographed the lovely @saraelizabethstyle in my ‘sunroom’. Sara is a personal stylist and colour specialist - and I’ve loved watching her images appear across her website and marketing ever since. Sara has done a brilliant job of putting her photography to work. The images add personality, build trust and help potential clients understand what it’s actually like to work with her - long before they’ve made an enquiry. 📸 And that matters in her world particularly. Investing in styling support can feel quite vulnerable. You’re inviting someone into conversations about confidence, appearance and how you show up. Good photography helps bridge that gap and makes those first steps feel a little easier. 👠 I also love photographing stylists because no two are ever the same. Sara trained at the brilliant @londoncollegeofstyle - whose lecturers include the fashion journalist & author Jules Standish and sustainability stylist Emma Shoe, both clients of mine too. Same industry, completely different approaches and talents. That’s one of the things I enjoy most about brand photography - looking beyond the job title and finding the personality and unique expertise that makes each business its own thing. Very excited to see where Sara’s business thrive 😊 And if you’re a business owner sitting on a folder of images that never quite made it onto your website… consider this your reminder to dust them off and put them to work. 💪 And if you’re thinking about your own branding shoot and wondering what to wear, I’ve just written a blog post on exactly that. Link in bio 👗 Thank you so much to the excellent @delilahbmakeup for always making my clients look and feel their best 💋 #PersonalStyling #BrandPhotography #PersonalBranding #ColourAnalysis LondonCollegeOfStyle
One of the first questions I get before a personal One of the first questions I get before a personal branding shoot is: “What should I wear?” And it’s one I get asked all the time. You want to look professional but not corporate. Stylish but still like yourself. Current, but not so trend-led that you look back at the photos in two years and wonder what on earth possessed you 😅 The truth is that the most successful branding photos are rarely about the trendiest outfit. They’re about confidence. They’re about choosing clothes that feel aligned with your brand, your personality and the people you want to work with. You want people to notice YOU first - not the statement sleeve that was suddenly everywhere one summer. I’ve just written a new blog post sharing my thoughts on: ✨ Choosing timeless outfits ✨ Colours and textures that photograph beautifully ✨ What the camera doesn’t always love ✨ Why approachable often beats overly corporate ✨ How to make sure your photos still feel relevant years later And yes… leopard print gets a mention 🐆 Head to the link in my bio to have a read. If you’re planning a branding shoot this year, I hope it helps. And if your current headshot is feeling a little tired, I my last Mini Branding Session of the summer on: 📅 2nd July Perfect for a quick refresh before summer arrives and everyone’s diaries descend into holiday chaos. Eddie x
One of the biggest mistakes I see after a personal One of the biggest mistakes I see after a personal branding shoot? Using about three images… and then completely forgetting the rest exist. 😬 But the businesses that show up consistently - with real images of real people - are the ones that build trust the fastest. And usually the ones that get the enquiry. I’ve written a new blog post about how to get more from your brand photos after the shoot - practical, easy to action, and there’s a free content planner to download too. (Swipe left ⬅️ to see it here!) { Link in bio. } And if reading it makes you realise your photos are less “underused” and more “definitely due an update” - I have two mini session dates available: 14th May 2nd July Both using the wonderful backdrops provided by @gassonphillipsinteriors Short, relaxed, and designed to give you a fresh set of images you’ll actually use. If you’ve got a folder of brand photos sitting untouched somewhere… consider this your nudge.🤍 #personalbrandingphotography #brandphotographersurrey #minibrandingsession #brandphotosuk #contentplanner
Your business has changed. Have your photos? It’s Your business has changed. Have your photos? It’s such an easy thing to let slide - you’re busy, things shift gradually, and before you know it your branding images are telling a story that’s a year or two out of date. Marie @marietfraser is a perfect example of why this matters. This was our 5th session together 💪 - she’s now a Hormone-Smart Weight Loss Coach supporting women with weight loss after menopause, and her imagery needed to grow with that. She travelled 3 hours to make it happen - and I loved every minute of it. 🥰 If your photos no longer feel like they represent where you are now, here’s your sign: ✨ Mini sessions - Thursday 26th March ✨ One space left for next week ✨ Next date dropping to the mailing list soon - are you on it? Drop me a message and I’ll send you the details. 🤍 Thank you so much to @gassonphillipsinteriors who provide the backdrops for me. There’s the perfect spot for everyone and I spot something different every time! #BrandPhotography #PersonalBrandPhotography #MiniSessions #WomenInBusinessUK #SurreyPhotographer​​​​​​​​​​​​​​​​
International Women’s Day always makes me stop and International Women’s Day always makes me stop and think about the incredible women I get to photograph. 🤍 This reel is a small snapshot of some of the women I’ve worked with over the last year. Business owners, creatives, leaders, founders, and women doing brilliant things in their own way. 📸 Every one of them showing up as themselves. Confident, thoughtful, determined, sometimes nervous at first, and always inspiring. “Find out who you are. And do it on purpose.” Thanks Dolly 💪 Happy International Women’s Day to all the women building something, growing something, or becoming who they are meant to be. 💋 #InternationalWomensDay #IWD #IWD2026 #CelebrateWomen #WomensVoices
Team shoots are never just about headshots. When Team shoots are never just about headshots. When @albatrosslending came to me, they had a clear brief. Professional, confident, approachable. My job was to actually listen to that, then build a shoot around it. Part of that is the prep. Before we even pick up a camera, that groundwork is what makes the difference on the day. We shot at @sohoworks_ , which gave us that effortlessly cool, high-end feel without anyone looking like they were posing for a passport photo. What I love most is seeing these images actually being used. Not one lonely photo buried on a contact page, but a whole cohesive set that lives and breathes across their website. 💪 That’s what makes the difference between random headshots and something that genuinely feels like your brand. 🤍 If your team photos are a bit of a mixed bag right now (we’ve all been there), this is what it looks like when everything finally clicks. If you want this kind of cohesive feel for your team, I’m just a message away. 📸 #TeamPhotography #CorporatePhotography #BrandIdentity #BrandPhotography #sohoworks

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Eddie Judd is one of the UK’s leading and well respected personal branding & family photographers.

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  • HOME
  • THIS IS ME
  • SERVICES
    • Personal Brand Photography
    • Corporate Brand Photography
    • Family Photography
    • For Photographers
  • CONTACT
  • BLOG